STEINY founders standing side by side against a dark background

Hi, we are Elen & Victoria

The founders of STEINY Underwear

We do underwear

We were tired of underwear that never really worked.

Too tight. Too synthetic. Too flimsy. We wanted something better - something you actually feel good wearing all day.

Soft, natural materials that don’t mess with your skin. Designs that don’t scream “granny pants”. 

So we made it simple. Comfortable underwear, that fits your body and your life - whether you’re working, working out, or going out.

We’re not here to “revolutionise” underwear. We just want you to feel fucking great in the first thing you put on each day.

Values we live by

We bring our values into everything we create, from the fabrics we choose to the way we show up, and support the women in our community.

Confidence – We design with one goal: to make you feel damn good in your own skin.

Simplicity – Life’s complicated. Your underwear shouldn’t be.

Natural first – No synthetic stuff here. We use bamboo because we want breathable, skin-kind fabrics.

Realness – No bullshit. No pretending. Just honest effort to create something better.

Community – We’re building this together. STEINY is for women who want to feel good, look good, and support each other along the way.

Our journey begun in 2023

From an idea and a few drawings to selling our products across Europe

Creating our first prototypes

We created our first prototypes to test our products with more than 50 women

STEINY is made for women, by women

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